63% of Users click on Google Ads when they search on internet
Google Search Engine is almost # 1 and the first priority of the majority of users across the world. It has a great potential to get users or customers to your website
Google as a Search Engine, offers more than 20 types of Ads format. e.g. Display ads, Video ads, App ads, etc. Search ads are also a type of Google Ads. In this category of advertisement, you bid on the keywords relevant to your business or service, and then Google displays these ads to users based on their search keywords whenever they search for something on the internet.
Hubspot, in its marketing research, revealed that 63% of users, when searching on Google click on the ads shown by Google.
The above analysis report suggests that paid search advertising on Google is an effective way to capture users' attention and drive website traffic. The high click-through rate demonstrates that a significant portion of the target audience is engaging with search ads, making them a valuable tool for businesses to increase brand visibility, generate leads, and potentially drive conversions. As a result, businesses should consider incorporating Google search ads as part of their digital marketing strategy to take advantage of the substantial user interest and potential benefits offered by this form of advertising.
Note that there are different types of Search Ads. Three popular types are below:
1. Responsive Ads
In this type, you can add up to 15 headlines and 4 different descriptions which will be displayed to users based on their queries in real time.
2. Call Ads
These ads can be used to get customer calls by showing phone numbers in search results.
3. Dynamic Ads
In dynamic ads format, you are allowed to add more than 10 headlines and 4 different descriptions. Google automatically picks one headline and description based on different factors.
Concept of Click-through Rates (CTR)
Getting familiar with the concept of click-through rate is crucial for you before starting an ads campaign on Google ads or any other advertising platform. Let's supposo you have a fruit stall in a market side area. Many people will pass through your stall but all the people will not tend to buy fruit from your stall, rather a few people will buy the fruit. the percentage of people who actually bought the fruit is the Click-Through-Rates (or just CTR). For example, if there are 100 people who passed (or visited) through your stall, and only 20 people out of them bought the fruit, then the percentage will be 20.
In the digital world, CTR is used to measure how many people click on something like an ad or link, compared to how many people buy the fruit.
Bottom lines:
The purpose of this post is to highlight and uncover the power of Google ads to get potential users and customers to your website. The percentage of 63, shows the clear behavior of users that they don't like to dive deeper to explore more websites whenever they search for something on the internet.
So investing in Google ads campaign is a valuable strategy. You can get many benefits e.g.
High visibility - Google is the widely used search platform and it ensures business appears on a large scale.
Brand awareness - Even if users don't click on your ad, they still see your brand name and message, which increases brand awareness and recognition
Targeted reach - Google Ads allows you to precisely target your audience based on factors like location, demographics, interests, and search behavior. This means your ads are shown to people who are more likely to be interested in your products or services.
Quick results - Unlike some other marketing strategies, Google Ads can generate quick results. Once your campaign is set up, your ads can start appearing to users almost immediately
Mearuseable results - Google Ads provides detailed analytics that allows you to track the performance of your ads in real-time. You can see how many clicks you're getting, which keywords are most effective, and even calculate your return on investment (ROI).
Cost control - You have control over your budget with Google Ads. You can set a daily or monthly budget that suits your financial capabilities, and you only pay when someone clicks on your ad (hence the term "Pay-Per-Click" or PPC). This helps in managing costs effectively
This is short information on the power of Google ads and you can explore much more information about it. Another topic that is relevant to the Ads campaign is Keyword Research. You must also explore the strategy and tools to research keywords that are relevant to your business or product.