Let's narrow down each category:
Groceries & Pets:
The groceries category stands as a cornerstone of daily life. These essential products are a fundamental part of households worldwide. However, a curious phenomenon emerges when we examine online purchasing habits. Despite the ubiquitous nature of these items, online orders for groceries remain relatively infrequent. The reason lies in the proximity (nearby) of these goods to our homes. Familiarity and convenience play pivotal roles, as discerning consumers prefer the trusted environs of well-known, neighborhood stores for their grocery needs.
However, the "Pets" category has a notable focal point. This surge in demand is attributed to a growing need among pet owners who occasionally encounter challenges in sourcing essential supplies. Pet food, along with a list of accessories including beds, toys, and grooming items, have garnered heightened interest in the digital sphere.
Health & Beauty
The Health and beauty category encompasses a diverse (multiple) spectrum of offerings, from makeup and beauty tools to personal care essentials like skincare, haircare, dental care, hygiene products, and medical supplements. In these categories, products like essential oils, moisturizers, creams, lotions, facials, makeup tools like brushes, toners, etc., and some health-related supplements are found often. The demand for these products remains consistently robust. However, thriving in this competitive landscape requires a keen focus on two fundamental principles. Firstly, your product should address a specific health or beauty concern, positioning it as a solution-driven choice. Secondly, safety is paramount. Providing products that are not only effective but also safe for use instills trust and confidence.
Men's & Women's Fashion
The fashion category mainly focuses on wearing e.g. garments & fabrics, inner wearing, shoes, and accessories like wallets, glasses, etc. These categories hold immense promise to generate massive invoices. The market has a fertile ground for creativity as companies are innovating new designs for fashion products day and night. You can make good sales by effectively showcasing a well-designed product through strategic advertisement on social media or any other source.
Home & Lifestyle
Decorative items like wall frames, lamps, wall clocks, and lightning. The kitchen and dining category includes a vast array of gadgets and accessories like storage pots, cleaning tools, juicers, choppers, and other household.
Home and lifestyle category products are items that can enhance the appearance, comfort, and functionality of your home and personal space. They include a variety of products across different categories such as furniture, bath, bedding and furnishing, decor, kitchen and dining, stationery, and more.
These items are among the most popular categories of online shopping and people generously invest in buying products that make their home and personal space more comfortable and attractive
Electronic Devices and Accessories
Electronic devices such as mobile phones, tablets, laptops, and cameras are widely sought-after products in the global market. Accessories for these devices, such as cases, chargers, headphones, speakers, etc., are also in high demand as they enhance the functionality and appearance of the devices.
However, when it comes to online sales, there is a noticeable difference in consumer behavior for different types of electronic devices. According to a statistics report, cameras were the most popular category of electronic devices purchased online in recent years.
On the other hand, other devices such as mobile phones, laptops/desktops, and tablets had lower market sales. This suggests that consumers are more reluctant and cautious to buy these devices online. Consumers may prefer to visit the local market physically and examine the desired products personally before making a purchase decision.
However, accessories for these devices have the potential to attract more online customers because of the wide variety of these items and their affordable prices. Consumers may be more willing to buy accessories online as they are less risky and more convenient than buying the main devices. Accessories can also offer more customization and personalization options for consumers who want to express their style and identity through their devices.
TV & Home Appliances
TV and home appliances include products like televisions, air conditioners, washing machines, refrigerators, soundbars, speakers, etc. These products come in various models, brands, features, and prices to suit different needs and preferences.
Online sales of TV and home appliances have been growing steadily in recent years, however, you may face challenges and limitations to selling them online because people are less interested in buying them online due to the inability to touch or feel the actual product quality and capability, online fraud, and extra shipping charges to deliver at home.
Therefore, you should be careful about these challenges and limitations. But still, you can make customers online by providing them with the complete details of the product, when the customer is satisfied with your product, you can ask them to visit you/ your shop.
Watches, Bags & Jewelry
The watches, bags, and jewelry category includes products such as wristwatches, handbags, sunglasses, earrings, necklaces, bracelets, rings, etc. These products come in various models, brands, features, and prices to suit different needs and preferences.
Online sales of watches, bags, and jewelry have been increasing rapidly in recent years, especially during the pandemic when people shifted to online shopping for convenience and safety.
These items can have large shares in the online market because of the wide range of variety and designs and offer more personalised options to customers.
Note: Stay tuned! We're currently adding more details and insights to this blog post. We'll update it soon. Thanks.
