WhatsApp Business: The Secret Weapon for Small Businesses

You can set your business profile. This allows you to add the following things to your profile

✓
Profile Photo
✓
Cover Image
✓
Title of the business
✓
Description of your business
✓
Set categories in which your business or service lay
✓
Location or City
✓
Whole week open/close schedule
✓
Email and mobile numbers
✓
Website
✓
About

Suppose you have a pizza shop with eight different sizes and prices, and someone asks about the prices. You will have to type all 8 sizes and then price against each like below (Note: prices are just assumed)

1
size 1 - 300
2
size 2 - 400
3
size 3 - 500
4
size 4 - 600
5
size 5 - 700
6
size 6 - 800
7
size 7 - 900
8
size 8 - 1000

Imagine how much time it would take if you were asked by many people at the same time. WhatsApp Business allows you to set pre-typed answers to frequently asked questions and fire them by just typing two or three characters followed by a slash (/)..

In the "quick replies" section, you can set a message with a shortcut. For example, we can set the above price list with the shortcut "allpri" (All prices). After that, when replying to someone, we just have to type "/allpri", the already-added message will automatically pop up. By tapping on it, it will be sent to the addressee.

WhatsApp Business allows you to set greeting messages to welcome new users/customers automatically. Every time a new contact messages you or if a returning contact messages you after 15 days, a greeting message will be replied to them automatically.

Another feature called "Away message" works almost in the same way. It reply message to everyone automatically, whenever you are busy or not available to talk or reply. To work it out, you have to enable the option of "send away message". You can set and customize your "away message".

Labeling messages is a small and smart feature in the WhatsApp Business app. There are five built-in labels, and you can create more. Labels can be used as reminders for many actions. For example, if someone says they will send you a payment next Monday, you can tap and hold the message and set a label of "Pending Payments." You can manage and see all labeled messages in the "Labels" section.

Catalog is one of the core and powerful tools of the app. It allows you to create a list of products you have to sell. You can add images, title, price, and description of each product. All products or items can be organized into different categories referred to as 'collections'. You can create unlimited collections and items in the catalog section.

Performance feature gave access to view the number of times people view your catalog. It also provides the number of profile views. Although may be a bit less than the actual views, however, it helps to get an idea of how your business is performing well.

You may be well-known for advertising on Facebook and Instagram apps. The company also makes it easy to create and manage ads through Whatsapp App. Now you can create ads through Whatsapp (usually carousel ads) and see how your ads are performing.

Facebook page and Instagram accounts can also be attached to WhatsApp. It has the following benefits:

✓
By linking accounts, your Facebook and Instagram followers will see a button to contact you on WhatsApp. This makes it easy for people to get in touch with you.
✓
You can manage your messages from all three platforms in one place. This saves your time and makes it easier to keep your conversations on a single track
✓
You can create and run ads on Facebook and Instagram directly from the WhatsApp Business app. This makes it easy to reach a wider audience and promote your business on all three platforms through one platform.