Who should use Advertisement services
Some products may be able to sell themselves, but most products need some form of advertising and marketing to reach their target audience and generate sales. Even products that are considered to be necessities, such as food and water, can benefit from advertising and marketing.
The amount of advertising and marketing that a product needs will vary depending on the product itself. Products that are new or that have a lot of competition in the market will typically need more advertising than products that are well-established and have a niche market.
Below is a list of categories of products and services for which paid promotion is essential.
E-commerce
Paid promotions for e-commerce allow to reach a wider audience beyond the existing customer base. Competition in e-commerce, specifically for local businesses is high now. Without paid promotion on social media apps, it is hard to get customers.
Most people don't buy things by searching on the internet, but by seeing creative ads on social media or on any other platform.
Research says that 40% of people decide to buy things after seeing product ads 3 or more times.
In fashion and lifestyle e-commerce, where trends change rapidly, paid promotions become a tool for staying relevant and on the cutting edge. Whether it's the launch of a new clothing line, a seasonal collection, or exclusive collaborations, investing in promotions ensures that these products are showcased prominently to the target audience, creating anticipation and driving sales.
Courses
Paid promotions for online education play a pivotal role in attracting students across the world. Online learning has become popular from the last couple of years. The pandemic of COVID-19 also played a major role in converting people's preferences to online education.
Online Courses and tutorials also need paid promotions. Through ads, you can expose your courses to potential learners especially those who may not have found you organically.
Types of Courses that Benefit from Paid Promotions:
New Course Launches - Paid promotions can generate excitement for new course launches. Targeted ads can effectively reach potential learners who are interested in the course topic.
High-Demand or Specialized Courses - Targeted ads for high-demand courses can attract learners who are actively seeking such expertise. Courses for learning special skills such as Photography, Graphics designing, Programming, and Digital Marketing may need paid campaigns.
Events & Seminars
Event marketing is a way to get potential clients and students. Paid promotions for events and seminars play a vital role in attracting attendees and expanding event reach. While organic strategies like social media engagement and influencer marketing can be valuable, paid promotions offer a more targeted and measurable approach to event promotion.
Events and seminars increase the visibility and awareness of your brand, services, or products, and paid promotion provides measurable results and insights. By advertising, you can reach a specific or targeted audience based on interest and online behaviors.
Types of Events and Seminars that Benefit from Paid Promotions:
- For new events or events focused on niche topics
- For events that may have difficulty gaining organic visibility due to their location.
- Events Offering Early Bird Discounts or Special Promotions
- Events with a Strong Speaker or Industry Expert
Apps/ Tools
Although App stores like Apple Store and Playstore have a valuable algorithm of optimization. However, paid promotion plays a crucial role in driving app downloads, increasing tool adoption, and ultimately, boosting revenue.
There is a lot of competition in mobile apps and web-based online tools. It is very hard to reach potential visitors/customers without louding out between the congestion. Placing ads on platforms like search engines and social media makes your apps more discoverable.
Types of Apps and Tools that Benefit from Paid Promotions:
- New App or Tool Launches
- Apps or Tools with Limited Organic Reach due to their niche or Targeted audience
- Financial Management Apps
- Photo/ Video Editing Apps with unique features e.g. filters etc
- Learning Apps
Non-Profit
People often donate to non-profit organizations, Trusts, and NGOs. However, life is busy and without knocking on the door, it is hard to get people to donate enough money to make a significant impact.
Organizations and institutes that are helping people in specific areas and domains such as Cancer Treatment or working with the motto "Drugs free society" etc can run ads to get attention.
Organizations can also run ads on current crises like floods or any other disasters. In this way, people become familiar with the activeness of the Organization and it make it easy for people to make a decision.
New Launched Apps
New businesses face the challenge of establishing a presence, attracting customers, and generating revenue. Paid promotions play a crucial role in propelling new businesses forward, offering a powerful way to reach a wider audience, build brand awareness, and drive initial sales.
It accelerates Market Entry and Visibility of the newly launched brand or service and creates a positive first impression.
Restaurants, Shops, and offices providing specific services can leverage the power of advertisement.